Marketing

We market and advertise each estate sale through several channels:

• Our Website
  Details of each estate sale (address, description, and photos of the items available) are published to our web site. Where applicable, we provide textual descriptions of the items available to increase internet search-engine awareness. We strive to make certain our web site and its content are rapidly indexed by Google, Bing, and other relevant search engines in a timely fashion.
• Email to our Highly-Targeted Lists
  Email shots are sent to our subscription list of over 8,200 shoppers informing them of the sale. Links are included to a photo gallery of the items available (typically over 300 photos). Photographs help shoppers determine the nature of items at the sale, their quality, and condition.
• Internet Advertising
  We advertise on industry websites reach interested estate sale shoppers. These websites serve as national listing services where individuals find local, regional, and national estate sales. The advertisements we place are included in daily emails these sites circulate. It's not uncommon for us to sell items to shoppers nationwide.
• Social Media Advertising
  Social media outlets (Facebook Marketplace, Instagram, NextDoor) are targeted with pictures of certain items. We use the different platforms to target certain demographic profiles and generate interest in specific items.
• Signage
  Of course we don’t forget about physical marketing either! We place directional signs at key street crossings throughout the neighborhood. Neighbors are an important constituent at each sale